India's most viewed song long lachi

Laung Laachi is a Punjabi song sung by Mannat Noor from the movie Laung Laachi.[1] On 20th December, Laung Laachi became first Indian song to reach the landmark of 1 billion views on YouTube and is credited as India's most viewed music video. The song was released on 21st February 2018.[2]
"Laung Laachi"
Laung Laachi song.jpg
Song by Mannat Noor
from the album Laung Laachi
LanguagePunjabi
Released8 March 2018
FormatDigital download
StudioVillagers Film
Length2:40
LabelT-Series
Composer(s)Gurmeet Singh
Lyricist(s)Harmanjit

Music videoEdit

The music video is directed by Amberdeep Singh, and stars Neeru BajwaAmmy Virk, and Singh in it. Choreography was done by Arvind Thakur and Ritchie Burton. In an interview, Singh told that video was shot three times.
The song was released by T-Series on 21 February 2018, and as of 20 December 2019, has received over 1 billion views, becoming the first Indian music video to achieve this milestone.[3][4][5][6][7][8]

BackgroundEdit

The song was produced for the soundtrack of the movie Laung Laachi. It has a retro feel to it using real instruments with a typical Punjabi beat.

CreditsEdit

  • Singer - Mannat Noor
  • Lyrics - Harmanjit
  • Music - Gurmeet Singh
  • Choreography - Arvind Thakur and Ritchie Burton
  • Composition - Aman Jay
  • Mix & Master - Sameer Charegaonkar
  • Screenplay & Directed by– Amberdeep Singh

ReceptionEdit

It is most streamed Indian music video with popularity among India, Pakistan, Bangladesh and globally.[9] The song topped the UK Asian Music Chart by OCC.[10]

RecreationsEdit

The Hindi version from the movie Luka Chuppi named "Tu Laung Main Elaichi" was released by T-Series, sung by Tulsi Kumar.[11] There are many popular covers of the song like in Pashto language, male versions uploaded by independent creators on YouTube.

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